Long-Term Relationships , Considering That These Are More Powerful When: They Are Buying Large Quantities the Product Purchased Corresponds to a Significant Part of the Fixed Costs of the Buyers the Products of the Sector Are Not Differentiated, So They Can Change Brands Using This Force You Will Be Able to Apply Strategies Of: Increase Investment in Marketing and Advertising Improve Sales Channels Increase the Quality of the Product And/or Service or Reduce Its Price Provide New Added Value Without a Doubt, It Is One of the Most Important Powers,
Since the Improvement of Supply and Demand in the Market Depends on Them . Not Only Does the Power They Exercise Over Sellers Influence, but Also the Demand That There May Be for the Products. Master in Digital Marketing Learn to Carry Out a executive list Good Marketing Strategy I Want to Train! the Fewer Products Sellers Offer, the Better Prices Customers Can Get. Your Bargaining Power Can Also Increase in the Following Cases: the Volume of Product Purchases Is High There Is a Lot of Product on Offer. Customers Know the Prices of the Products and Their Characteristics Customers Know They Can Switch to Other Brands Suppliers See Reduced Demand a
Clear Example Can Be Given in a Company That Sells Second-Hand Products Online and Observe How the High Offer Makes Companies Compete for More Customers. 2# Bargaining Power with Suppliers Second, in Porter's Analysis, the Bargaining Power of Suppliers Occurs When Demand Is Much Higher Than Supply. as There Is a Large Number of Raw Materials, Suppliers Will Be Able to Increase the Price of the Final Product . Even So, Their Bargaining Power Lies in Other Aspects, Such as the Fact That the Exchange of Raw Materials Has a High Cost, the Companies Do Not Buy a High Volume of Products or That There Are No Substitute Materials for Existing Products. Analyzing the Bargaining Power of