Prepare to be confronted! In fact the digital marketing world may claim that we are borderline insane, however the powerful variable which continues to influence the serge of the digital marketing industry into the 21st century is simple - Statistics don't lie. We are about to expose the most common sense yet alarming statistics that will prove to business owners worldwide why employee email list they must ditch their email marketing and list building efforts, in exchange for a social media strategy that will reduce your online marketing costs and will take your business right to the cutting edge.
This strategy has the potential to even explode your lead employee email list generation! The buzz around social media and the willingness of Facebook to welcome the business world into their community is not news, but let's take a closer look at why your social media strategy SHOULD replace or at the very least work in conjunction with your email marketing efforts. The employee email list Microscope on Email Marketing You cannot deny the fact that online businesses have been the beneficiary of billions of dollars in revenue that has been generated and directly attributed to email marketing campaigns across the globe.
But it's time to look at the cold hard statistics which would employee email list suggest that these numbers are rapidly declining and identify the obvious reasons why. According to a recent July 2010 Edition of the Email Marketing Benchmark Report released by marketing employee email list Sherpa, the average open rate of emails in the USA dropped from 14% in half 2 of 2007 to a humble 11.2% in half 2 of 2009. The decline in email open rates has been attributed to factors like image blocking, increased use of email handheld devices and list fatigue, but the biggest reason is being grossly neglected.