If you want to learn more about marketing and you don't know exactly where to start, we advise you to take a look at the marketing books that we recommend in this article. Do you want to download the first chapter of our book Inbound Marketing: the definitive guide for FREE ? If you like it, then you can buy it complete on Amazon. Top 10 Marketing Books for Professionals 1. Permission Marketing, Seth Godin Permission Marketing was one of the first books to deal with modern marketing.
Among its pages, it is ensured that traditional advertising does not work, since the audience does not like interruptions. The most effective is that individual email list consumers accept advertising voluntarily. When advertising reaches people who have shown interest in that product or service, it is much more effective. In fact, permission marketing has as its main objective that the relationships between clients and companies are lasting.
This is the idea that is illustrated in the book by Seth Godin , an American businessman considered one of the benchmarks of 21st century marketing. In addition to publications, he has his own training courses and a blog on the subject. 2. The Purple Cow, Seth Godin The Purple Cow is also the work of Seth Godin. The famous 4 P's (Price, Product, Placement and Promotion), as well as traditional marketing, have stopped working. This is because the media is saturated with advertising and the consumer pays less and less attention to ads. To stand out and to attract the attention of the public, it is necessary to do something original and very different, hence the concept of the purple cow. With this book by Seth Godin it is intended to highlight the importance of differentiating yourself from the rest . 3. This is marketing, Seth Godin This Is Marketing is one of Seth Godin's most recent books. These pages explain the importance of marketing in a company and give the keys to position, stand out and gain the trust of the audience. In addition, he insists on the importance of carrying out campaigns that attract the attention, above all, of the public to whom the product or service is intended. Seath Godin once again insists on the importance of leaving traditional marketing behind and evolving.