On product-related topics or how to utilize your products or services. . Steer clear of brochureware Brochureware websites do not impress. Rather than a business upgrade, brochureware is a website with a handful of pages with the basic information you would find on a brochure — nothing more. No content, articles or helpful how-to posts. In other words, not so helpful. If you ever want a chance for relevant rankings on Google, time to start creating inspiring and useful content. (Oh yeah, visitors arent impressed with brochureware websites, either!) . Review your branding Business Upgrades.
Branding Photo imgix on Unsplash Many people of branding. From your website logo, email address (you are using your domain name — like youyourdomain — for email, right?), color scheme and personality to your social accounts. Being consistent builds your brand. Do every one of your social accounts have a consistent USA WhatsApp Number List graphical approach and pallet? Are the graphics formatted for the precise layout of each social media profile and header? (Each one is slightly different you know.) You want folks to be able to go to any of your social accounts and know, at a glance, it is your company. Thats branding! . Learn how to write better From site content to your email communications, so much of online business.
Success revolves around what and how you write — as in communicating as a professional with the written word. Get solid business upgrades by brushing up on business email etiquette. Too many still underestimate the importance of communicating as a professional with their business email communications. While email may be viewed as informal, there is nothing informal about running a successful and profitable business. . Complete a website audit Audit your site at least once a quarter — and once a month is better, from plugins to code to contact forms. Fill out all your forms to make sure they are functioning.