Further, many marketers test the email list products' applicability and desirability in the market by rolling out test launches in select regions which would ensure that the products and their email list relevance to the market can be gauged by measuring the response (Kotler & Armstrong, 2010, 80). Marketing in International Markets Among the pricing, email list promotion and distribution elements to be considered for international markets, the following specific elements must be taken into consideration.
The pricing must be done based on the local email list purchasing power determined according to the PPP or Purchasing Power Parity. Next, the promotion must be done in such a way that it is a combination of global brand appeal tailored email list to local conditions or "Glocal" in approach. Finally, the distribution must take into account the varying needs of the global supply chain and email list its success would depend on how well the company taps into the specifics of the local market.
The point here is that when marketing to international markets, email list attention must be paid to the fact that there is a need to understand the local conditions and hence blind application of global strategies must be avoided. This means that a "Glocal" approach where the global strategies are adapted to local conditions must be followed so that email list the product is successful in the local markets.